PRINCESS YACHTS
THE BRIEF
We were asked by Princess Yachts International to create a video that featured the biggest yacht they had ever built called the 32M.
FILMING
We visited the boat while it was being built in the factory and then followed it on its maiden voyage up the River Thames to the London International Boat Show. This proved more eventful than we had planned when we were engulfed by a snow blizzard!
POST-PRODUCTION
The client needed an edit straight away and we were able to produce the video the next day.
EXPOSURE
The footage went onto the BBC, onto the show stand plasma screen, DVDs and on the Princess website.
CONCLUSION
We were able to get maximum exposure for Princess even when at the time it seemed the weather had beaten us. We were flexible, kept our eye on what made a good story and kept the end in sight.
